MOGA - Gaming Controller for Mobile Phones

Led the Industrial design effort to create a new product line for mobile gaming and brand development.

Initial research: The market for mobile gaming continues to grow. As phone technology improves, more and more high-performance games are transitioning to this platform.    

Discovery: Console and PC gamers also play games on mobile phones using the touch screen as their primary interface. The initial feedback from mobile gamers is that the experience of playing on mobile phones lacks the immersive experience of playing at home:

• You don't get the tactile feedback with the touch screen, and using an accelerometer doesn't provide the quick response needed to play competitively.

• The action buttons on the screen are hard to use, and your fingers will cover the screen, which can be distracting.

• The phone form factor is not conducive to playing for long periods. 

Current products in the market Current product solutions are limited or non-existent. The best solution is a clamp accessory that snaps onto an existing console controller to hold the phone in place. This solution feels cheap and can be cumbersome to carry around. 

Problem statement:  We saw an opportunity to create a controller dedicated to mobile gamers that demands ergonomics to play for an extended time with high precision responsiveness.   

Solution: Moga controllers will transform your smartphone into a mobile gaming system. An integrated lock arm flips open to hold your phone while you play in an optimal comfort position. The Moga mini and pro have a design and button layout similar to traditional console controllers, offering the same control and superior experience as the touch screen.